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Media Contact: October, 2004
Pet Promise ensures their pet food does not contain any animal byproducts, added growth hormones or antibiotics, rendered or recycled meats and fats, brain or spinal tissue, or any artificial colors, flavors or preservatives commonly found in commercial pet foods. “The idea behind Pet Promise originated, ironically, from our efforts to increase business for American family farmers and natural meat ranchers,” said Anthony Zolezzi, founder of Natural Pet Nutrition and the Association of Family Farms. “When we traced it back, we discovered that one of the major reasons for their financial struggles was the fact that these farmers didn’t have an added-value outlet for most of their product – the natural trim, so that’s when we turned to pet food as a potential solution.” Natural Pet Nutrition has partnered with natural producers like Petaluma Poultry, MBA Brand Smart Chicken, Coleman Natural Beef and small family-owned farms for all of the meat and poultry used in Pet Promise dog and cat foods. Nestlé Purina PetCare will provide the necessary production resources and manufacturing needed to maintain the Pet Promise purity guarantees. Additionally, New Chapter Inc., a leading vitamin and supplement manufacturer in the natural channel, has developed probiotic supplements that will be part of the Pet Promise product line. “We want to change the way farm animals are raised and companion animals are fed,” said Dave Carter, co-founder of Natural Pet Nutrition and past chair of the USDA National Organic Standards Board. “By supporting sustainable ranching practices and family farmers who produce naturally raised meat, we will ensure that small family-farms always remain part of the American landscape while keeping rendered byproducts, added hormones and antibiotics out of the foods our pets eat.” Pet Promise is available in natural health food stores nationwide. Learn more at http://www.petpromiseinc.com.
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