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Media Contact: August, 2005
Pet Promise™ pet food has been named an official sponsor of, “Farm Aid 2005 Presented by Silk Soymilk,” as they join with Farm Aid president and founder Willie Nelson, along with board members Neil Young, John Mellencamp and Dave Matthews urging Americans to choose foods sourced from family farms. The 20th anniversary benefit concert is scheduled for Sept. 18, at the Tweeter Center in Tinley Park, Ill., just outside of Chicago. But what do a cow, a farmer and a dog have in common? “In order for family farmers to survive, they need to be able to sell more of their non-prime meats at a premium,” says Anthony Zolezzi, who pioneered the Pet Promise initiative. “So we set out to develop a pet food using protein strictly sourced from these natural meat ranchers and farmers.” With that vision in mind, Zolezzi and a small group of forward-thinking leaders created Pet Promise, a brand of pet food, which includes dry and wet formulas for dogs and cats. Pet Promise guarantees pet owners that the food is free of animal byproducts, added growth hormones or antibiotics, rendered or recycled meats and fats, brain or spinal tissue, or any artificial colors, flavors or preservatives. But the product also serves as a solution to an economic struggle that has faced family farmers for decades -- providing an outlet for the sale of their non-prime meats at a premium price-- making the raising of natural livestock economically feasible. Last year, Pet Promise helped support over 1,200 family farmers. Next year, the company plans to expand that number to over 3,000 family farmers. Pet Promise is certainly one “underdog” that is starting to make a huge impact for family farmers, a cause that Zolezzi believes more consumers and companies can join. “The more we support sustainable farming on every level, the more we will see a change and then everyone wins,” says Zolezzi.
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