The origin of Pet Promise actually goes back to a day in 1990 when Anthony Zolezzi, a long-time food-industry executive, noticed the marked distinction between an organic and chemically treated strawberry field. Observing the life of the organic field in radical contrast to the barren appearance of the latter field, Zolezzi decided to devote his talents and expertise to promoting sustainable agriculture.

Eventually, this became a mission to save the family farm, an endeavor in which he was joined by Dave Carter, a member and former chairman of the USDA National Organic Standards Board, and Myron Lyskanycz, a Madison Avenue veteran. All three were deeply concerned about the impact of big-business factory farming on the environment and water quality of rural communities, as well as on their economies.

They knew that many family farms were raising animals humanely, without hormones or added antibiotics, and were doing their part to care for the environment. However, their inability to get premium prices for those items left over from meat production commonly used to make pet food (referred to as the "trim") made it difficult for them to compete with those commercial farms that market lower-grade pet-food ingredients.
 


As part of the solution, the founders of Pet Promise created a line of pet-food products that are made only from high-quality natural ingredients. By helping to support ranchers outside of the factory-farm system, these products contribute to a sustainable and humane way of raising livestock that also helps to preserve both the stability and environment of rural communities. At the same time, they enable us to keep our pets' diet free of byproducts, rendered proteins, meat and poultry sources raised with antibiotics and hormones, helping our canine and feline companions to enjoy long and healthy lives.
 


In addition to providing our dogs and cats with protein sources that are both pure and appetizing, Pet Promise lets each of us fulfill the unspoken promise we make to our pets when we bring them home -- to feed and care for them just as we would any member of our family. We promise to respect all animals and the Earth, as well as our pets, by supporting U.S. farmers who are committed to eco-friendly, natural and sustainable methods.

We promise honest quality, nutrition and value with the peace of mind that comes from nutrition that nourishes your pet’s health and satisfies his desire for great-tasting, natural meat.