What do you mean by "natural"?
Technically, the term "natural" means that no chemically synthesized ingredients are used in the product. Unfortunately, pet food produced with rendered meat sourced from animals raised with added growth hormones and antibiotics can still be labeled "natural." Pet Promise's specifications go beyond the AAFCO standards for product labeled as "natural." The Pet Promise definition of "natural" is product that is made without animal byproducts, added growth hormones, antibiotic-fed protein, rendered meats, or artificial colors, flavors or preservatives.

We have a unique system for tracing our meat ingredients to ranchers who do not use antibiotics or growth hormones in raising their animals. Unlike many other products called "natural," we never use rendered meat or chicken meal. We promise that your pet receives only natural ingredients, with added vitamins and minerals needed for good health. Nothing more, and nothing less.

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